Some things aren’t meant to be
Ideas
Here are a few projects that never got the chance to see the light of day, due to budget, timing, or being a little too risky for brands.
CHEEZ-it
Drive fame for American snack icon, Cheez-it, for its arrival in the UK. Subtly position Cheez-it within drug culture by calling out the "cheez-hit" you get from a single bite.
American Gen Z and millennials love Cheez-its so much they put it on anything, grinding it down to sprinkle on their food, from savoury to sweet.
How can we drive fame for the cheez-hit and help show us Brits how we can enjoy a cheez-hit whenever we need one?
THE CHEEZ-IT GRINDER
Step aside coffee grinder, the Cheez-It grinder is the ultimate food accessory.
Cheez-it is finally here, and it’s going to be so amazing you’re going to want to get that Cheez-hit any way you can.
Introducing the Cheez grinder, turning our snacks into fine Cheez dust, perfect for adding onto everything and anything.
Getting a cultural talent, such as Big Zuu, to launch the Cheez-hit Grinder by demonstrating how he elevates everyday cooking with a Cheez twist.
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LINDOR BLOOD ORANGE
Get people talking about Lindor’s new blood orange flavour during the month of Valentine's Day.
Blood Orange originates from Sicily, one of the most romantic places in the world.
Romance novels have seen a 116% increase in popularity in 2023, with no signs of cooling down.
Sicilian blood orange and Swiss chocolate are made for each other. So, how can we tap into what we know our audience already loves with a little taste of romance?
Presenting “My Sicilian Fantasy”.
A romance novel to capture the story of how our irresistibly smooth blood orange came to be. Telling the tale of how a Swiss Chocolatier meets a Sicilian orange grower and how their smooth romance created a love affair between blood orange and chocolate.
The story will be made into a free audiobook on Spotify and read by Love Island’s ‘Italian Stallion’, Davide Sanclimenti.
The perfect narrator, well known for his romance, smooth-talking, and easy-listening Italian tones.
So, melt into moments of bliss with LINDOR Blood Orange and its steamy story.
NINTENDO Splatoon 3
Generate excitement for the launch of Splatoon 3, Nintendo's newest blockbuster game.
Splatoon is a game of expression, whether its splatting ink across an arena or dressing your character in the latest styles from Inkopolis.
It’s about boldly standing out and wearing your creativity on your sleeve.
Splat into style, with Splatoon x Uniqlo Splat Lab, an converted shipping container transformed into an out-of-this-world Splatoon vending machine, where you control paint guns to splat ink at an t-shirt.
Imagine Splatoon-ifying your own Uniqlo T-Shirt. Step up to the Lab and select your T-shirt size.
A robot arm picks it out for you and takes it to be sprayed, almost like a car factory. Next, select your ink colours and press the big red button…
Two Splatter guns fire chaotic coloured ink at your t-shirt.
The Lab will tour the UK, popping up in high footfall locations.
Eat Fresh. Look Fresh.
Showcase Subway’s Eat Fresh brand message to a younger audience.
Subway is already known for letting people build things their own way, using fresh ingredients like tomatoes, red onions and cucumbers, ingredients often associated with supporting healthy skin.
Subway launches a limited-edition novelty beauty compact inspired by its iconic fresh ingredients.
Drawing on Y2K makeup accessories and designed to resemble a perfectly stacked Subway sandwich, the compact opens to reveal an eyeshadow palette featuring fresh greens, warm neutrals and golden tones, each inspired by real Subway ingredients.
The campaign celebrates freshness, self-expression and playful creativity.
Sent as mailers to media and influencers, as well as a limited drop for the public.
Viva la Visa Adventure!
Challenge the belief that Visa does not work everywhere by showing the public just how widely accepted it is, even in unexpected and remote locations abroad.
Viva la Visa Adventure reframes the Visa card as an essential travel companion, a toolkit for every adventure, no matter how far off the beaten track you go.
Visa creates a special edition card designed to act as an adventure toolkit, packed with practical features for travellers and explorers.
The toolkit card is sent to backpacking, adventure-loving influencers who document their journeys, showing Visa being used seamlessly in places people would not expect.
Giving travellers the confidence to go anywhere with Visa.