VOICES OF A RE:GEN

Art Direction & Set Design

Voices of a RE:GENERATION is shaking things up, bringing fresh ideas and bold perspectives on sustainability straight to the top at PUMA.

As part of the launch, I was tasked with developing the look and feel of the launch shoot, designing the set in Blender to visualise the creative direction.

The concept featured eco fabrics printed with outdoor scenes from each ‘Voice’s’ home country, with the only prop being a white puma sculpture located at the shoot venue, PUMA’s HQ in Germany.

A fun project to work on (I even made a cameo in the renders).