POWER YOUR DRIVE

Lead Creative & Art Direction

JAECOO’s Vehicle-to-Load technology lets drivers power their gear straight from the car, fuelling their passions wherever they go.

That’s why we partnered with creators from different worlds, taking the JAECOO out on adventures to show how it fits into their passions, powering not just their experiences, but their creativity too.

A proactive idea I developed and pitched to JAECOO, before leading the full production from storyboards and scripts through to art direction.

Shortlisted, Content & Creator Marketing: Automotive & Industrial, Jaecoo Power The Drive (Drum Awards, 2026)