J7: range revolution
Creative
To help JAECOO “Earn Its Badge”, we showcased the impressive range of the JAECOO 7 compared to other hybrid cars on the market, we challenged four influencers to drive the J7 from Eastbourne to Aberdeen on a single tank, highlighting the vehicle’s efficiency and endurance. The campaign gained 50.9M views from combined brand and influencer content.
Filmed by Carlos Torres, the shoot took place over just two days as participants drove the length of the UK in the JAECOO 7, with the winner being the one who finished with the most miles left in total.
Alongside developing the creative and art direction on set, I also took on a producer role, planning the route, securing permissions at each location along the journey and making sure everything ran smoothly and on time.
Check out the brand full edit here - or, if you’d rather, watch one of the influencers’ videos:
