JAECOO EPCR Squad

Creative & Art Direction

For the second year of JAECOO EPCR sponsorship, the brand partnered with leading rugby stars and influencers to join JAECOO ambassador Chris Robshaw, forming a squad to collaborate and create content throughout the event.

Tasked with developing ideas for the squad, I proposed bringing them together through a cinematic reveal. A series of short teasers would build anticipation on social, gradually hinting at who had made the squad before the final reveal.

Filming took place on a stormy day at the Bicester Motion track by Havisuals, capturing beauty shots, close-ups and dynamic tracking shots, culminating in the reveal of who made the squad.