JAECOO’s EPCR Squad

Creative & Art Direction

For JAECOO’s second year sponsoring EPCR, I helped launch a Rugby creator squad alongside ambassador Chris Robshaw.

I developed a cinematic social-first reveal campaign inspired by car shows such as Top Gear, using a series of teaser films to build anticipation before unveiling the full squad. Shot at Bicester Motion with Havisuals.

Following the reveal, I helped bring the squad to life throughout the tournament, developing both short and long-form content to keep fans engaged and the partnership front of mind.