EPCR JAECOO

Creative & Art Direction

To activate JAECOO's first year as an EPCR sponsor during the EPCR Finals weekend, we launched a bold OOH and social campaign across Cardiff. Following its success, the OOH creative was expanded across the UK to mark the partnership's second year.

Blending rugby culture, the presence of Chris Robshaw and the standout JAECOO 7 SHS, delivering a series of OOH and social-first content that’s rooted in adventure and performance.

Working closely with the team to develop the copy lines, define the art direction of the OOH, shot by Tom Kahler, and shape Chris’s role within the campaign on the day of the final (picking up plenty of rugby lingo along the way).