EPCR JAECOO

Creative

For EPCR Finals weekend, JAECOO’s wanted to showcases their sponsorship with a bold out-of-home campaign in Cardiff, later rolled out across the UK for the second year of the partnership and on social.

Blending rugby culture, the presence of Chris Robshaw and the standout JAECOO 7 SHS, delivering an series of OOH thats rooted in adventure and performance.

Working closely with the team to develop the copy lines, define the art direction, and shape Chris’s role within the campaign, picking up a fair bit of new rugby lingo along the way.

Automotive photographer Tom Kahler shot the project at Calvert Studios.