COKE side of life

reflects Coca-Cola’s marketing strategy, particularly as a response to growing media attention around the health risks of sugary drinks.

For this project, I chose Coca-Cola as a material to explore both the negative impacts of soft drinks and how the brand has evolved.

The idea was sparked when I saw a toddler in a stroller drinking regular Coca-Cola straight from a 2-litre bottle, a moment that highlighted the normalisation of unhealthy habits in the UK.