Back for a moment

Creative, Art Direction

Leading the earned & social creative for Sue Ryder’s emotive campaign Back for a Moment, fronted by ambassadors Lisa Riley and Lottie Tomlinson. The campaign shone a light on the small moments and keepsakes that bring comfort to those grieving, while raising awareness of Sue Ryder’s bereavement support services.

Working on storyboard & treatment and managing the full production process, from sourcing locations and coordinating talent to creative direction on-set. Filmed by Chris Demer (https://www.chrisdemer.com/), the campaign captured intimate, heartfelt moments on film, producing a suite of assets tailored for a variety of media and social formats.

Engagement for the videos was high, with 1.9 million views across online coverage, 467k on social media, and Lottie’s film even shown on the Lorraine show. The most meaningful result, however, was seeing people share their own stories in the comments.